Biểu tượng mới của Học tập tại Việt Nam
25 Jan 2008
SIH campaign
SIH Logo
New Brand for Study in Holland
Efforts by Dutch institutions for higher education can get a boost from the new brand for Study in Holland, which was launched for the entire higher education community on 29 January 2008. In combination with the tagline Study in Holland, open to international minds, the new logo emphasizes the high quality of higher education in the Netherlands as well as its international dimension. The recent agreement on the international use of University of Applied Sciences (formerly University of Professional Education) as the name for the Dutch ‘hogescholen’ contributes largely to the successful implementation of the new brand.
Nuffic developed the new brand and logo on behalf of the Dutch Ministry of Education, Culture & Science and in close cooperation with the Dutch higher education community, its overseas network of Netherlands Education Support Offices (Nesos) and a focus group of international students. The new logo may only be used by higher education institutions in their international marketing campaigns if they have signed up to the Code of Conduct, an agreement that sets out the minimum standard of care and teaching that institutions must provide to their international students. In this sense, the new logo is a hallmark of quality. Action will be taken against any misuse of the brand.
However, the new logo will not only be used by higher education institutions. The new brand will be given a prominent place in all media for the Study in Holland campaign, which Nuffic and Neso run each year to promote higher education in the Netherlands.
The stylized rosette which is used in the logo signifies the quality of teaching, while the various icons stand for diversity and openness. Diversity in the higher education system, in the large number of programmes taught in English, and diversity in the nationalities represented in the lecture theatres. As well as recognizable icons of Holland, the logo also includes symbols representing higher education, research, innovation and progress. The tagline emphasis the fact that international academic talent is welcome in the Netherlands, and also that our higher education is characterized by openness of culture and teaching methods. The brand was developed by Fabrique Communication & Design.
So far, 30 higher education institutions have already registered to use the brand through an online toolkit which also contains textual contributions. Further information about registration and use of the logo can be found at www.nuffic.nl/branding.